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Why It Is Imperative To Create Relationships In Order To Build Your Income
Attraction marketing these days is all about relationships. Gone are the times when people would buy from you regardless if they knew or liked you or not. There are far too many disingenuous people out there and too many innocents (and not so new marketers) who have been caught out by them.
That's why the concept of attraction marketing will stay so popular, it's about creating relationships, giving something of yourself that is of value to others.
We all have something to present, you simply need to identify which of your personal experiences you are most happy sharing and this will tell you which niche to focus on. Apart from anything else however, you need to develop your communication skills. A huge section of our personal communications are based on non-verbal aspects and these are almost totally missing or eliminated from written or audio communications.
It is extremely important to bear this in mind when you are looking at building relationships with your referrals.
You are by no means going to be able to suit each individual every time as that old saying goes, but you certainly can work hard on growing and showing (or being) yourself when you write to them.
Expand yourself by putting others first. Consider what it was that you wanted most when you were in their place and then share that with them (freely, well at least in essence only for their email address and maybe phone number lol).
Reveal yourself by learning to let your natural self shine through your writing, mean what you say, think it through and explain it in your own words, don't simply imitate what you read in the ads or what your favourite guru has sent you. Share their expertise with your team by all means but tell them where that is coming from if you are going to quote someone else verbatim and then back that up with your own reasons for thinking that particular information is influential so they still get an image of the real you.
Always include a couple of alternative contact methods in your communications with your team so they can choose a style that suits them rather than be bound to the one that you decide.
Social networks and forums can be great ways to get yourself recognised and to build relationships with people that enable you both to decide if you would like to work together before you talk shop (caveat: using a sledge hammer approach to pitching your opportunity ends up doing little more than sending you straight to someone's 'people you most want to avoid' list..)
You need to develop acceptance for yourself, (your brand), before you can encourage the kind of people in who are going to work effectively with you, the more you give willingly and at the start, the less people request your time, reassurance and presence in order to find their own level of replication and duplication.
In summary then, the key to building relationships with your prospects is to develop your communication skills and to utilise to the maximum, the various technologies available to help you do this. Let yourself shine through so that people are able to connect to you on a personal level. Become someone that others want to be friends with because you have so much to give them, share willingly and gladly the skills that you have and never stop expanding yourself. This way your brand will take care of itself and you will slowly become an expert attraction marketer.
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