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Prepaid Legal Leads - Three Choices, What Is Most Productive?
Prepaid Legal leads can make the difference between a favorable outcome and defeat in your business. But, not all leads are created equal.
Whether you decide to buy leads or get your own, there are three main "types" or categories that you'll find useful in growing your Prepaid Legal business:
1. Prospective customers. These prospects are interested in one of your products or services. If happy, they may be carefully introduced to your opportunity with reasonable success. But, they didn't start out with an interest in making income, and they're going to need a lot of education.
2. Opportunity seekers. These prospects are looking for a chance to make money. They may or may not be serious, that's for you to determine. Also, they may or may not have specific interest in network marketing or PPL. Your responsibility will be to find the sincere ones, address their concerns and guide them into your opportunity.
3. Active network marketers. These leads are already in an opportunity, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of network marketing, and 2) they've proven it with their wallet by enrolling in a program.
The best prepaid legal leads are those in the 3rd group: active multi-level marketers.
Why?
Well, as mentioned above, you know they have an interest in making a profit with multi-level marketing. You won't hear them say, "Is this one of those pyramid schemes?" and other such nonsensical questions. They're past that; they know better.
They also understand the profession better than someone who's never been in network marketing. So, once they enroll in your downline and get through training, they'll create results much more quickly (and with less training) than a regular person.
Lastly, they likely know other active network marketers: their upline, downline, and even cross-line distributors they ran into at their company event. These are the kind of individuals you want as a Prepaid Legal Associate in your downline.
They're in a business, though, and not necessarily looking to initiate something new. It's your job to subtly, and carefully, pique their attention without setting off any alerts.
The best way to do this is to start with an offer that benefits them in their existing opportunity... something not even related to your program. Something generic, like marketing tools or training.
Secure their trust, and make clear your value to them by showing them how to move forward with their existing opportunity. Show them that, unlike their existing sponsor, you are teaching them things that yield results. But make it clear that the only people who get your true focus are the people contributing to your financial success.
At that time, becoming a member of your group will be the next logical action.
In summary, you can target potential customers, you can go after opportunity seekers, or you can go after active network marketers. Of the three, active multi-level marketers have the greatest potential to explode your team with the least effort. Focus your energies there, and your income will be transformed.
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